Abstract
The article examines the phenomenon of digital animism in interactions with chatbots and artificial intelligence. People treat language models as conscious beings, even though these are merely reflections of their own inputs. The article analyzes the psychological and philosophical implications of these pseudo-relationships between humans and machines, particularly in the context of narcissism and virtuality. Prominent examples such as the film "Her" and therapy chatbots demonstrate the real consequences of this humanization. Media theorist Marshall McLuhan is cited to explain the "narcotization" of our minds through technical systems.
Persons
- Marshall McLuhan – Media theorist
- Thomas Fuchs – Philosopher and psychiatrist
- Sherry Turkle – Social psychologist
- Paul Bloom – Psychologist
Topics
- Digital animism
- Human-machine relationships
- Virtuality and narcissism
- Language models and artificial intelligence
- Psychological effects of AI systems
Detailed Summary
The Humanization of Apparatus
The article begins with the observation that the tendency to humanize machines is not a new phenomenon. Since ancient times, people have treated apparatus and artifacts as conscious beings. This is illustrated by the example of the historical automata by Jacquet-Droz, which were created in the 18th century. Modern digital animism manifests itself today particularly in the interaction with chatbots like ChatGPT.
The Chatbot as Mirror
A central aspect of the article is the insight that language models do not really communicate with us but function like a mirror: "A 'conversation' with the chatbot is a conversation with one's own echo." The apparent intelligence arises from the user's interpretation of the machine's output. The process of "prompt alignment" enables the system to increasingly seem to understand our intentions – it merely simulates understanding.
Virtuality and Narcissism
Philosopher and psychiatrist Thomas Fuchs is cited to explain the problematic connection between virtuality and narcissistic patterns. The narcissist seeks themselves in the mirror of others and uses them as "self-objects" to confirm their self-image. In the virtual world of chatbots, this phenomenon intensifies: there is no one "behind the mirror," only an illusion of understanding and recognition.
Therapy Chatbots and Emotional Attachment
The article points to the practical consequences of this humanization, for example through therapy chatbots like "Woebot." Users report that they worry about the bot even though it cannot feel. This shows that people consciously enter into pseudo-relationships with the machine – a phenomenon characteristic of the pervasive virtuality of the online world.
The Pygmalion Effect and Relationship Artifacts
Social psychologist Sherry Turkle speaks of "relationship artifacts" – objects that do not really understand us but increasingly simulate that they do. This is a modern variant of the classical Pygmalion Effect, the human tendency to "fall in love" with one's creations. The film "Ex Machina" is cited as a cautionary example: a software designer conducts a Turing test with a female robot but mentally shifts into a mode where he treats her as a conscious being – with potentially irreversible consequences.
The Risks of "Sycophantism"
Psychologist Paul Bloom warns of the "flattery" of these AI systems. Unlike real people who contradict us, point out our mistakes, and thus force us to grow, chatbots are always affirmative. This "sycophancy" (toadying) can be particularly psychologically harmful to young people.
McLuhan's Concept of Narcotization
Media theorist Marshall McLuhan is invoked at the end of the article to clarify the deeper problem. The etymological connection between narcosis (anesthesia) and narcissism is explained through the Narcissus myth: the youth is so mesmerized by his mirror image that he no longer perceives the echo (the nymph who warns him). McLuhan sees a similar narcotization of our minds in modern technical systems. With ChatGPT, we may have reached "a provisionally highest stage of the narcotization of our minds."
Key Points
Humans have tended since ancient times to humanize machines and treat them as conscious beings – this is not a primitive mental state but conscious participation in a pseudo-relationship.
Chatbots function like mirrors: they do not reflect genuine understanding but mirror the user's inputs and interpret them as output.
The virtuality of the online world promotes narcissistic patterns: users seek confirmation in systems that can never provide genuine understanding.
Therapy chatbots and emotionally manipulative AI systems can cause psychological harm, particularly to young people who do not achieve genuine growth through constant affirmation.
Real human relationships are valuable because they offer friction, contradiction, and perspective shifts – experiences that AI systems cannot provide.
Marshall McLuhan warns of a "narcotization" of our minds through technology: we are so fascinated by the mirror images of our own thoughts that we no longer perceive genuine "you"-relationships with other people.
Metadata
Language: EnglishAuthor: Heiner Hug
Source: journal21.ch
Original URL: https://www.journal21.ch/artikel/das-artifizielle-du
Text Length: ~6,800 characters
Publication Date: 2026 (from context)