Summary

Swiss hospitality set a new record in 2025 with 43.9 million overnight stays – already the third in a row. Demand increased by 2.6 percent compared to 2024. Particularly noteworthy: International guests reached an all-time high with 22.8 million overnight stays, while domestic demand also rose to its highest level since 2022.

Persons

Topics

  • Tourism & Hospitality
  • Swiss Economic Development
  • Guest Statistics

Clarus Lead

Swiss hospitality continues its growth trajectory: 2025 recorded 43.9 million overnight stays, an increase of 2.6 percent compared to the previous year. This is the third consecutive record and signals robust demand in the tourism sector. International business is growing particularly strongly: Foreign guests are booking at all-time high levels with 22.8 million overnight stays (+3.7%). At the same time, domestic demand is also recovering to its highest level since 2022 – a sign of stable consumer spending domestically.

Detailed Summary

The definitive figures from the Federal Statistical Office (FSO) document sustained positive development in Swiss hospitality. With 43.9 million overnight stays, the previous record from 2024 was surpassed. The growth of 2.6 percent corresponds to an increase of 1.1 million overnight stays and underscores the resilience of Swiss tourism despite volatile economic conditions.

The momentum is driven by two factors: On one hand, Switzerland benefits from international demand – a plus of 3.7 percent (+803,000 overnight stays) from foreign guests. On the other hand, domestic demand shows robustness with a plus of 1.4 percent (+296,000 overnight stays) and reaches 21.1 million nights, the highest level since 2022. This dual effect – stronger international growth coupled with stable domestic demand – suggests a broadly-based recovery.

Key Statements

  • Third Record in a Row: 43.9 million overnight stays in 2025 (+2.6% compared to 2024)
  • International All-Time High: 22.8 million overnight stays from foreign guests (+3.7%)
  • Domestic Demand Stable: 21.1 million nights, highest level since 2022 (+1.4%)

Critical Questions

  1. Data Quality: How complete are the FSO statistics – are all accommodation types (hotels, Airbnb, vacation rentals) equally considered, or are there gaps in private sector coverage?

  2. Seasonality & Structure: Which regions and seasons drive the growth? Is the increase concentrated on winter tourism or is growth distributed across all seasons?

  3. Causal Factors: What specific factors explain the growth – currency effects (weak franc), improved infrastructure, marketing campaigns, or external events (Olympic effect, major events)?

  4. Economic Sustainability: Does higher occupancy also mean higher profitability for hoteliers, or are profits eroded by cost increases (personnel, energy)?

  5. Trend Sustainability: Is the growth structural or cyclical? What risks (recession, travel trends, competition) could endanger the upward trend?

  6. Labor Market Implications: How many new jobs were created? Can hoteliers recruit qualified staff, or is the skilled labor shortage worsening?

Sources

Primary Source: Press Release: Swiss Hospitality 2025 – Third Record in a Row – news.admin.ch, February 25, 2026

Verification Status: ✓ February 25, 2026

This text was created with the support of an AI model. Editorial Responsibility: clarus.news | Fact-Check: February 25, 2026