Summary
The Federal Office of Cybersecurity (BACS) launches the seventh national awareness campaign "S-U-P-E-R.ch" on April 13, 2026 under the motto "SUPER, or?". The campaign runs until May 10, 2026 and is supported by BACS, Swiss Crime Prevention (SKP), cantonal police forces, SBB, Swiss Post, and the Insurance Association (SVV). The goal is to raise awareness of cybersecurity and specifically address the growing threat posed by AI-powered, personalized phishing and fraud messages.
Persons
- Federal Office of Cybersecurity (BACS) (Campaign Management)
Topics
- Cybersecurity
- Phishing and fraud
- National awareness campaign
- AI-powered threats
Clarus Lead
The new campaign responds to a growing dilemma: while traditional phishing attempts are reliably detected, AI-generated messages are becoming increasingly authentic and personalized, leaving users uncertain. The motto "SUPER, or?" deliberately calls for critical examination of information – a response to the erosion of recognition patterns. With this seventh edition, the focus shifts from knowledge transfer (previous campaigns) to practical application and continuous vigilance.
Detailed Summary
The campaign builds on an established five-point framework: each letter of S-U-P-E-R represents a concrete cybersecurity step. The first campaign introduced these measures; subsequent editions deepened individual aspects. Last year's implementation centered on the motto "No Excuses. Act!". The current campaign aims to apply acquired knowledge in practice and develop sustained mindfulness.
The campaign addresses a central security risk: negligence and routine in handling digital services weaken personal cybersecurity. Particularly problematic are professionally crafted messages that appear credible in their respective context and contain hardly any fraudulent indicators. To reach as many population groups as possible, the campaign uses everyday, practice-oriented examples. The S-U-P-E-R.ch website provides information for individuals and businesses as well as interactive quizzes in three difficulty levels for self-assessment of cybersecurity knowledge. The campaign is realized in collaboration with the agency Partner & Partner.
Key Messages
- AI-powered phishing messages are becoming more authentic and require increased vigilance
- The seventh national campaign "S-U-P-E-R.ch" focuses on practical application rather than knowledge transfer
- Broad coalition (BACS, SKP, SBB, Post, insurance companies) supports campaign from April 13 to May 10, 2026
Critical Questions
Evidence: What data demonstrates that AI-powered phishing attempts are actually significantly harder to recognize than conventional fraud messages? Are there quantitative metrics on success risk?
Effectiveness of previous campaigns: How was the effectiveness of the six previous "S-U-P-E-R.ch" campaigns measured? What behavioral changes were documented?
Target group reach: Which population groups are actually reached by "practice-oriented examples," and which remain underrepresented? Is there evaluation data on reach and engagement?
Implementation barriers: If negligence and routine are the main risks, is an awareness campaign sufficient to effect behavioral change, or are institutional measures (e.g., technical blocks) necessary?
Conflicts of interest: What role do the partners (SBB, Post, SVV) play in campaign design, and to what extent could their commercial interests influence message prioritization?
Source Index
Primary Source: Federal Office of Cybersecurity (BACS) – National Awareness Campaign "S-U-P-E-R.ch" 2026. https://www.news.admin.ch/de/newnsb/miRSZECg2KBSLd4PxGvOG
Verification Status: ✓ 09.04.2026
This text was created with the support of an AI model. Editorial Responsibility: clarus.news | Fact-Check: 09.04.2026