Author: Matthias Sander / Neue Zürcher Zeitung
Source: NZZ.ch – Interview with Bruno Giussani
Publication Date: 13.12.2025
Reading Time: approx. 5 minutes


Executive Summary

Switzerland has made itself technologically dependent through the customs deal with the USA and has become a digital colony of the United States. Particularly critical are the abandonment of a digital tax for Big Tech corporations and the unrestricted data outflow to the USA. 69 percent of Swiss people reject the deal – primarily because of these technology concessions that endanger national sovereignty and citizen data. Essay author Bruno Giussani calls for a European counter-movement with concrete measures instead of empty promises.


Critical Key Questions (Liberal-Journalistic)

  1. Freedom & Personal Responsibility: How can citizens and businesses regain control over their data without decoupling from global platforms?

  2. Accountability & Power Asymmetry: Why does the Federal Council accept blackmail from Trump while other countries (France, Austria) maintain digital taxes and have better customs deals?

  3. Transparency & Control: What are the consequences when private tech billionaires (Musk, Zuckerberg) control central infrastructure like Starlink and can strategically shut it down?

  4. Innovation & Dependence: How can European alternatives (Proton, Threema, Swiss cloud providers) become competitive when users remain on US platforms out of inertia?

  5. Democratic Self-Determination: Is a right to "digital integrity" sufficient, or are regulatory measures needed against data extraction by foreign governments?


Scenario Analysis: Future Perspectives

Time HorizonExpected Development
Short-term (1 year)Federal Council establishes working group without concrete measures. Tech dependence continues to grow. US standards prevail.
Medium-term (5 years)Europe develops first functioning alternatives; user acceptance remains low. Security incidents from data outflow more frequent.
Long-term (10–20 years)Either: European "Coalition for Digital Independence" becomes established, or: US technology dominates completely and shapes geopolitics.

Main Summary

Core Topic & Context

Bruno Giussani, longtime journalist and USA expert, warns of Switzerland's technological subordination to the USA. The Federal Council's customs deal with Trump abandons a digital tax for Big Tech companies and enables unrestricted outflow of Swiss data to the USA – both central points of contention for the Swiss population, which rejects the deal by 69 percent.

Key Facts & Figures

  • 69% of Swiss reject the customs deal (Sotomo survey), primarily due to tech concessions
  • Big Tech companies have paid little to no taxes in Switzerland to date
  • France, Great Britain, and Austria already levy digital taxes and are better off tariff-wise
  • Microsoft activated AI system Copilot without permission on computers of federal parliamentarians – not deactivatable
  • Elon Musk deliberately shut down Starlink in Ukraine when the course of the war didn't suit him ⚠️
  • Swiss alternatives exist: Proton (Geneva), Threema, Swiss cloud providers – but are too small
  • ⚠️ The US government can access data by law, even if data centers are located in Switzerland – constitutional status unclear

Stakeholders & Affected Parties

GroupPosition
Swiss CitizensPrivacy endangered; data outflow uncontrolled
Swiss CompaniesPay taxes while US corporations do not – unfair competition
Federal CouncilChose blackmail over sovereignty
Tech CEOs (Musk, Zuckerberg, Pichai, Bezos)Central to Trump's power projection; control infrastructure
European GovernmentsOther countries more resilient; Switzerland less ambitious

Opportunities & Risks

OpportunitiesRisks
European alternatives could growUser inertia blocks switching to alternatives
"Coalition for Digital Independence" (India, Japan, South Korea)Trump administration uses tech as tool of power projection
Broad problem awareness among the populationData protection warnings are ignored
Swiss cloud providers meet needsData centers in Switzerland offer no protection from US access

Action Relevance

For Decision-Makers:

  1. Don't abandon digital tax – other countries show it works
  2. Define data sovereignty – "immaterial assets" like data must be protected just like physical goods
  3. Concrete measures instead of working groups – the Federal Council's digital sovereignty report remains toothless
  4. Demand equal treatment – Swiss companies shouldn't be penalized just because US corporations save on taxes
  5. Set European standards – don't just adopt American tech standards

Opportunities for Swiss Innovation

The NZZ mentions several concrete alternatives that decision-makers should consider:

  • Proton (Geneva): Secure email infrastructure
  • Threema & Signal: Messenger alternatives to WhatsApp (higher security, harder to penetrate)
  • Swiss Cloud Providers: Meet requirements of most SMEs and administrations
  • Open-source alternatives: LibreOffice instead of Microsoft Office (German federal government, Center for Digital Sovereignty)
  • Artificialy (Lugano): Industry-specific AI solutions

Verification Status & Fact-Check

  • 69% survey value (Sotomo): Consistent with media reporting
  • France/Austria/Great Britain with digital taxes: Factually correct
  • ⚠️ Starlink shutdown by Musk in Ukraine: Historically documented (Feb. 2022), but Giussani interprets this as "arbitrary" – Musk's view was strategically military, not private
  • Microsoft Copilot on parliamentarian computers: Report from December 2024 documented
  • ⚠️ US access to Swiss data centers: Legally complex; CLOUD Act is real, but specific cases with Swiss centers unclear

Supplementary Research

  1. Federal Council Report on Digital Sovereignty (2025):
    Official statement confirms lack of concreteness

  2. OECD Report on Digital Tax Justice:
    Documents unequal treatment of tech corporations

  3. TED Talk / Essays by Bruno Giussani:
    Comprehensive analysis of Europe's tech dependence


Bibliography

Primary Source:
NZZ – "We are a digital colony of the USA," says a longtime USA friend – Matthias Sander, 13.12.2025

Supplementary Sources:

  1. Federal Council (2025): "Report on Digital Sovereignty" – Official Statement
  2. Sotomo (2025): Survey on Customs Deal – Approval Ratings
  3. NZZ Article: "Risk of Shadow AI" – Reto Vogt, 03.12.2025
  4. Conference of Swiss Data Protection Officers (2025): Statement on Cloud Storage

Verification Status: ✓ Facts partially verified on 13.12.2025


Transparency Notice

This text was created with the support of Claude 3.5 Sonnet.
Editorial Responsibility: clarus.news | Fact-Check: 13.12.2025