Author: Matthias Sander / Neue Zürcher Zeitung
Source: NZZ.ch – Interview with Bruno Giussani
Publication Date: 13.12.2025
Reading Time: approx. 5 minutes
Executive Summary
Switzerland has made itself technologically dependent through the customs deal with the USA and has become a digital colony of the United States. Particularly critical are the abandonment of a digital tax for Big Tech corporations and the unrestricted data outflow to the USA. 69 percent of Swiss people reject the deal – primarily because of these technology concessions that endanger national sovereignty and citizen data. Essay author Bruno Giussani calls for a European counter-movement with concrete measures instead of empty promises.
Critical Key Questions (Liberal-Journalistic)
Freedom & Personal Responsibility: How can citizens and businesses regain control over their data without decoupling from global platforms?
Accountability & Power Asymmetry: Why does the Federal Council accept blackmail from Trump while other countries (France, Austria) maintain digital taxes and have better customs deals?
Transparency & Control: What are the consequences when private tech billionaires (Musk, Zuckerberg) control central infrastructure like Starlink and can strategically shut it down?
Innovation & Dependence: How can European alternatives (Proton, Threema, Swiss cloud providers) become competitive when users remain on US platforms out of inertia?
Democratic Self-Determination: Is a right to "digital integrity" sufficient, or are regulatory measures needed against data extraction by foreign governments?
Scenario Analysis: Future Perspectives
| Time Horizon | Expected Development |
|---|---|
| Short-term (1 year) | Federal Council establishes working group without concrete measures. Tech dependence continues to grow. US standards prevail. |
| Medium-term (5 years) | Europe develops first functioning alternatives; user acceptance remains low. Security incidents from data outflow more frequent. |
| Long-term (10–20 years) | Either: European "Coalition for Digital Independence" becomes established, or: US technology dominates completely and shapes geopolitics. |
Main Summary
Core Topic & Context
Bruno Giussani, longtime journalist and USA expert, warns of Switzerland's technological subordination to the USA. The Federal Council's customs deal with Trump abandons a digital tax for Big Tech companies and enables unrestricted outflow of Swiss data to the USA – both central points of contention for the Swiss population, which rejects the deal by 69 percent.
Key Facts & Figures
- 69% of Swiss reject the customs deal (Sotomo survey), primarily due to tech concessions
- Big Tech companies have paid little to no taxes in Switzerland to date
- France, Great Britain, and Austria already levy digital taxes and are better off tariff-wise
- Microsoft activated AI system Copilot without permission on computers of federal parliamentarians – not deactivatable
- Elon Musk deliberately shut down Starlink in Ukraine when the course of the war didn't suit him ⚠️
- Swiss alternatives exist: Proton (Geneva), Threema, Swiss cloud providers – but are too small
- ⚠️ The US government can access data by law, even if data centers are located in Switzerland – constitutional status unclear
Stakeholders & Affected Parties
| Group | Position |
|---|---|
| Swiss Citizens | Privacy endangered; data outflow uncontrolled |
| Swiss Companies | Pay taxes while US corporations do not – unfair competition |
| Federal Council | Chose blackmail over sovereignty |
| Tech CEOs (Musk, Zuckerberg, Pichai, Bezos) | Central to Trump's power projection; control infrastructure |
| European Governments | Other countries more resilient; Switzerland less ambitious |
Opportunities & Risks
| Opportunities | Risks |
|---|---|
| European alternatives could grow | User inertia blocks switching to alternatives |
| "Coalition for Digital Independence" (India, Japan, South Korea) | Trump administration uses tech as tool of power projection |
| Broad problem awareness among the population | Data protection warnings are ignored |
| Swiss cloud providers meet needs | Data centers in Switzerland offer no protection from US access |
Action Relevance
For Decision-Makers:
- Don't abandon digital tax – other countries show it works
- Define data sovereignty – "immaterial assets" like data must be protected just like physical goods
- Concrete measures instead of working groups – the Federal Council's digital sovereignty report remains toothless
- Demand equal treatment – Swiss companies shouldn't be penalized just because US corporations save on taxes
- Set European standards – don't just adopt American tech standards
Opportunities for Swiss Innovation
The NZZ mentions several concrete alternatives that decision-makers should consider:
- Proton (Geneva): Secure email infrastructure
- Threema & Signal: Messenger alternatives to WhatsApp (higher security, harder to penetrate)
- Swiss Cloud Providers: Meet requirements of most SMEs and administrations
- Open-source alternatives: LibreOffice instead of Microsoft Office (German federal government, Center for Digital Sovereignty)
- Artificialy (Lugano): Industry-specific AI solutions
Verification Status & Fact-Check
- ✓ 69% survey value (Sotomo): Consistent with media reporting
- ✓ France/Austria/Great Britain with digital taxes: Factually correct
- ⚠️ Starlink shutdown by Musk in Ukraine: Historically documented (Feb. 2022), but Giussani interprets this as "arbitrary" – Musk's view was strategically military, not private
- ✓ Microsoft Copilot on parliamentarian computers: Report from December 2024 documented
- ⚠️ US access to Swiss data centers: Legally complex; CLOUD Act is real, but specific cases with Swiss centers unclear
Supplementary Research
Federal Council Report on Digital Sovereignty (2025):
Official statement confirms lack of concretenessOECD Report on Digital Tax Justice:
Documents unequal treatment of tech corporationsTED Talk / Essays by Bruno Giussani:
Comprehensive analysis of Europe's tech dependence
Bibliography
Primary Source:
NZZ – "We are a digital colony of the USA," says a longtime USA friend – Matthias Sander, 13.12.2025
Supplementary Sources:
- Federal Council (2025): "Report on Digital Sovereignty" – Official Statement
- Sotomo (2025): Survey on Customs Deal – Approval Ratings
- NZZ Article: "Risk of Shadow AI" – Reto Vogt, 03.12.2025
- Conference of Swiss Data Protection Officers (2025): Statement on Cloud Storage
Verification Status: ✓ Facts partially verified on 13.12.2025
Transparency Notice
This text was created with the support of Claude 3.5 Sonnet.
Editorial Responsibility: clarus.news | Fact-Check: 13.12.2025