Source: Wirtschaftswoche (WiWo)
Author: Kevin Gallant
Date: 20.11.2025
Author: press@clarus.news with support from GPT5.1
Executive Summary
Statista under CEO Marc Berg is strategically repositioning itself in the AI era by connecting its database to all major AI language models. The company is thus responding to the changing digital landscape and the growing importance of AI-powered search queries.
Strategic Realignment
- AI Integration: Statista will connect its extensive database to all major AI language models in the future
- Partnerships: Cooperations with Perplexity and Microsoft Copilot were already announced in May 2025
- Market Positioning: Proactive adaptation to the changing search landscape beyond Google
CEO's Market Assessment
Marc Berg expresses criticism regarding dependence on Google traffic and thus signals the necessity of diversifying reach strategies for data-based companies.
Business Strategy
The data services company Statista is betting on early integration into the AI ecosystem to continue functioning as a primary data source for statistical information in the future.
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