Overview
- Author: Kevin Gallant / Wirtschaftswoche
- Source: https://www.wiwo.de/unternehmen/it/chatgpt-copilot-co-wenn-mein-geschaeft-auf-google-angewiesen-waere-waere-ich-sehr-nervoes/100175486.html
- Date: November 20, 2025
- Estimated reading time: 2 minutes
Article Summary
What is it about? Statista CEO Marc Berg responds to the growing importance of AI language models in search behavior and connects the company database to major AI platforms.
Key facts:
- Statista already announced partnerships with Perplexity and Microsoft Copilot in May 2025
- The company is expanding its AI partnerships to all major language models
- CEO Marc Berg expresses concerns about Google traffic dependency for companies
- Strategy aims at diversifying data distribution channels
[⚠️ Still to be verified]Complete article content not available - only Lorem ipsum text
Affected groups:
- Data providers and content creators
- Companies with Google traffic dependency
- Users of AI search tools
- Traditional search engine providers
Opportunities & risks:
- Opportunities: Diversification reduces platform risks, new reach through AI tools
- Risks: Dependency on few tech giants remains, just different channels
Recommendations:
- Companies should diversify their traffic sources
- Consider early integration into AI ecosystems
- Critically evaluate dependency on individual platforms
Future outlook
Short-term (1 year): More data providers will enter AI partnerships. AI search tools gain market share against traditional Google search.
Medium-term (5 years): AI language models could take over significant parts of the search market. New business models for data providers emerge.
Long-term (10-20 years): Complete transformation of information search through AI. Traditional search engines possibly marginalized.
Fact-checking
[⚠️ Still to be verified] The provided article text consists largely of Lorem ipsum placeholder text. The analysis is based on the available title, preview and metadata.
The partnerships with Perplexity and Microsoft are plausible, as both companies are actively seeking data partnerships for their AI services.
Additional sources
Due to incomplete article text, no specific additional sources could be identified. Recommended research:
- Official Statista press releases on AI partnerships
- Microsoft and Perplexity cooperation announcements
- Market analyses on changes in search behavior
Source list
- Original source: Wirtschaftswoche - Statista AI Integration (link above)
- Additional sources:
[⚠️ Still to be verified]Not available due to incomplete article text - Facts verified: on November 20, 2025
Brief conclusion
Statista's CEO Marc Berg warns against dependency on Google traffic and relies on AI partnerships as a diversification strategy. This development reflects the fundamental change in search behavior, where AI tools challenge traditional search engines. Companies must rethink their reach strategies and develop new distribution channels.
Three key questions
Freedom: Does shifting from Google dependency to AI platforms really lead to more independence or just to new dependencies on other tech giants?
Transparency: How transparent are the algorithms of AI language models in selecting and weighting data content compared to traditional search engines?
Innovation: What new business models and forms of cooperation between data providers and AI platforms could emerge to ensure fair value creation?