Author: Swiss Federal Council
Source: [Federal Council Media Release](not available - original source)
Publication Date: October 29, 2025
Summary Reading Time: 2-3 minutes
Executive Summary
The Swiss Federal Council wants to use a new law to require major tech corporations like Facebook, X, TikTok and Google to be more transparent and fair. The consultation runs until February 2026 and could place Switzerland among the countries implementing stricter regulation of digital platforms. This has direct implications for all companies that use these platforms for marketing, sales or communication.
Main Summary
Core Topic & Context
Switzerland is following the international trend toward increased regulation of major technology corporations. The new Law on Communication Platforms and Search Engines aims to strengthen user rights and curb the market power of the largest digital platforms.
Key Facts & Figures
• Consultation period: October 29, 2025 to February 16, 2026 • Affected platforms: Facebook, X (Twitter), TikTok, Google and other "very large" providers • Core objectives: More fairness and transparency in digital services • Legal framework: First comprehensive regulation of tech platforms in Switzerland • Decision date: Federal Council session of October 29, 2025
Stakeholders & Those Affected
Directly affected: Large international tech corporations with activities in Switzerland
Indirectly affected: All Swiss companies that use digital platforms for business purposes, advertisers, content creators and millions of private users
Opportunities & Risks
Opportunities: • Improved legal certainty for users and companies • Fairer competitive conditions for smaller providers • Increased transparency in algorithms and data processing
Risks: • Possible restrictions on platform features • Potential cost increases in digital advertising • Compliance burden for affected companies
Action Relevance
Companies should closely follow the consultation, as changes to platform rules can directly impact digital marketing and sales strategies. The consultation period until February 2026 provides an opportunity for affected industries to submit comments.
Fact-Checking
✅ Verified: Consultation timeline and involved platforms correspond to official information
⚠️ To be verified: Specific details on planned regulatory measures not yet available
Supplementary Research
The planned Swiss law joins international efforts to more strictly regulate major tech platforms. The EU has already taken similar steps with the Digital Services Act, while other countries are also preparing corresponding legislation.
Bibliography
Primary Source: • Swiss Federal Council Media Release - New Law on Communication Platforms and Search Engines (29.10.2025)
Supplementary Sources: • EU Digital Services Act - Comparable EU regulation • Swiss Digitalization Strategy - Context of digital transformation • OFCOM Digitalization - Responsible federal authority
Verification Status: ✅ Facts checked on October 29, 2025