Summary

The Swiss Federal Council submitted the Message on Location Promotion 2028–2031 to Parliament on February 25, 2026. With this, the government presents the necessary financing decisions to continue and further develop five central promotion instruments, whose current financing expires at the end of 2027. The consultation period ends on June 1, 2026.

Persons

  • Federal Council (collectively)

Topics

  • Location promotion
  • E-Government
  • Tourism
  • Export promotion
  • Financing policy

Clarus Lead

The Federal Council has opened the parliamentary message on location promotion 2028–2031. With this step, the government secures financing for five strategic instruments for the coming four years. The measure is central to Switzerland's economic competitiveness, as it addresses key areas such as digital transformation, tourism, and international trade relations.

Detailed Summary

The Message on Location Promotion 2028–2031 summarizes financing decisions that enable the federal government to seamlessly continue proven instruments of economic promotion. The background is the expiration of previous financing mandates at the end of 2027. Without new decisions, these programs would be interrupted.

The following five instruments are affected: E-Government (digital administrative modernization), Innotour (innovation promotion in tourism), Switzerland Tourism (international destination promotion), Export promotion (support for Swiss exporters), and Location promotion (business settlement). These programs are central to economic development and international competitiveness.

The consultation period until June 1, 2026 enables cantons, associations, and interested stakeholders to submit statements. After evaluation, the Federal Council will forward the message to Parliament.

Key Messages

  • The Federal Council presents Parliament with financing decisions for five central location promotion instruments
  • The current financing of these programs expires at the end of 2027
  • The measures are strategically important for economic promotion, digitalization, and tourism
  • Consultation period: June 1, 2026

Critical Questions

  1. Evidence/Data Quality: What success measurements and evaluation results are available for the previous programs, and how do these influence the design of the new financing decisions?

  2. Conflicts of Interest: Which interest groups (tourism industry, export economy, tech sector) benefit disproportionately from these instruments, and how is balanced fund allocation ensured?

  3. Causality/Alternatives: To what extent is it proven that these state instruments actually lead to value creation, or could market forces partially assume these functions?

  4. Feasibility/Risks: What adjustments are planned in the five instruments to respond to changing economic conditions (e.g., digital transformation, climate change), and what risks arise from delays in financing approval?

Source Directory

Primary Source: Message on Location Promotion 2028–2031 – Swiss Federal News Service, February 25, 2026

Verification Status: ✓ February 25, 2026

This text was created with the support of an AI model. Editorial Responsibility: clarus.news | Fact-Checking: February 25, 2026