Jeff Bezos' "Project Prometheus" -- When a Titan (Amazon) Steals Fire

Date: 19.11.2025
Author: [press@clarus.news]

Introduction

Well then -- here we have it again: The mighty billionaire with enormous wealth who thinks he needs to turn the world once more. Jeff Bezos, founder of a commercial empire, launches an AI company with the promising name Project Prometheus -- and yes: He wants to trigger an industrial revolution with it. From chatbot hype to physical production, chips, space travel -- why not go straight for world domination?

In the background, the mythological reference beckons -- Prometheus = "the forward-thinking one," who brought fire to humans. And now: Bezos brings us the "fire AI" to make production lines glow!

Sounds like progress. Or like a Titan defying Zeus.

Prometheus: The Myth and Its Meaning

Brief overview of the legend: In ancient Greek mythology, Prometheus was a Titan who stole fire (metaphor for knowledge, technology) for humans and thus unleashed civilization. He was therefore both a benefactor of humanity and a defiant rebel against the ruling system of the gods.

His name means in ancient Greek roughly "the forward-thinking one" or "the fore-thinker".
And here lies the irony: When Bezos calls a project "Prometheus," it basically means: "I bring you the fire (aka industrial AI) -- and woe if you're not grateful."

🔗 Source Prometheus Myth:
https://de.wikipedia.org/wiki/Prometheus

Project Prometheus Overview

• Starting capital: an incredible 6.2 billion USD.\
• Focus: industrial AI -- no longer just chatbots, but automotive industry, space travel, chips.\
• Goal: A second revolution like Amazon -- only this time in physical production.

🔗 Source Article at Clarus News:
https://clarus.news/de/Post/jeff-bezos-neue-ki-vision-project-prometheus-will-industrielle-revolution-ausloesen-20251118

Ironic Perspective: Why This Is So Typical

1. The Titan Plays Savior -- But With Self-Interest

Prometheus was no selfless being: He did it for humanity -- but also because he thought ahead and rebelled against the establishment. In Bezos' case: He wants to change industry -- but hey, possibly also his empire.

2. Stealing Fire -- Or Rather: Data, Algorithms, Production Lines

Prometheus stole fire from the gods. Bezos steals... well, not stolen, but he invests in AI and production innovations -- the modern fire in the digital age. And as with the myth, there's a warning: Whoever brings such fire can also be burned -- job anxieties, power concentration, dependence on few tech giants.

3. Revolution -- Only This Time Perhaps Not So Romantic

The myth suggests a liberation of humanity through knowledge. That sounds great. But with Project Prometheus, "revolution" means: Industry 4.0, automation, "productivity boost". For whom? For whom not? Do humans become freer through this or rather replaceable? The ambivalence is fittingly Promethean.

4. The Name Obligates -- Or Warns?

When you name your project "Prometheus," you set broad expectations for yourself. Do you also automatically make yourself an adversary? Prometheus resisted Zeus -- does Bezos now want to compete against the old rulers of industry? Or is he taking them over? The irony lies in the name: A Titan who fought against gods -- and suffered in the process.

Conclusion

Yes: Jeff Bezos wants to trigger a new industrial wave with Project Prometheus. That sounds ambitious -- and a bit like a myth in real time. The name Prometheus is not chosen randomly here: Whether as a symbol of progress or rebellion, it carries weight.

Only one question remains: Who is Zeus in this modern drama -- and who is the eagle gnawing at the liver? Perhaps the technological risks, the societal side effects, the changing world of work? Or perhaps we ourselves -- when we observe how the fire is kindled.

Ironically-optimistically, one could say: We look forward to the revolution -- as long as we're not sitting in the fire.