Executive Summary

The Digital Markets Act (DMA) marks a crucial turning point in digital competition law. The EU is forcing tech giants like Apple and Google to open their closed ecosystems and strengthen consumer rights. Initial successes show: More choice, transparency, and competition are possible without endangering innovation.

Key Facts

Since 2024: New EU competition rules for digital platforms
Main goal: Preventing abusive practices by tech corporations
Concrete progress:
- Free browser choice on iOS
- Alternative app standards
- Independent payment services
- No forced use of Gmail/Apple services

Stakeholders & Affected Parties

Winners: Consumers, medium-sized businesses, small tech companies
Challenged actors: Apple, Google, Meta
Regulating institution: EU Commission

Critical Perspectives

Opportunities

More competition and innovation pressure
Strengthened consumer rights
Breaking monopoly structures

Risks

Potential dilution of enforcement
Lengthy implementation
Potential over-regulation

Recommendations for Action

For consumers: Actively use new choice options
For companies: Proactive adaptation to new regulations
For regulators: Consistent but fair enforcement

Future Scenarios

Short-term (1-2 years)

Further opening of digital ecosystems
Adjustments at Apple, Google, Meta

Medium-term (3-5 years)

Possible expansion to AI systems
Global imitation effects

Long-term (10+ years)

Fundamental transformation of digital markets
New business models through increased competition

Sources

Primary source: Beuc report on the Digital Markets Act As of: February 2025